In the Fall of 2016, LEGO Ninjago (the popular Cartoon Network Television Show and product line) launched an immersive new experience to accompany the "Ninjago: Day of the Departed" television special. The child users were welcomed into the haunted Hall of Villainy, where they were free to fly to each statue of the villains of season past as well as learning more about the mystical Yang Blade.
To achieve this enveloping experience, the user experience design team partnered closely with content strategy to storyboard this exciting video and html 5 mashup. Working with same studio responsible for the TV series, we storyboarded out a spirited first person video that allowed users to be pulled into the front doors of the Ninjago Museum and zoom from point to point. Additionally, the users were greeted with exclusive character info and facts that they could only learn about through this experience. For mobile, we developed a handheld specific experience that allowed users to access the same great content without the latency of loading a video file.
Role: User Experience Design & Strategy, Visual Design Direction, Team Lead